Frequently Asked Questions

Straight answers about scope, pricing, lead times, and outcomes.

How quickly can we launch a PR program?

Discovery typically takes 1–2 weeks. A minimal viable media program can launch in 3–4 weeks with a press office foundation and a prioritized pitch list.

What does your pricing include?

Pricing covers strategy, writing/editing, media mapping, outreach, reporting, and project management. Out-of-pocket costs (e.g., wire distribution, event fees) are billed at cost with approval.

How do you measure success?

We track quality coverage, message pull-through, spokesperson quotability, and share of voice. We avoid vanity impressions without context.

Do you guarantee placements?

We never guarantee earned media. We improve likelihood with credible stories, relevant sources, and disciplined outreach. Paid opportunities are disclosed when recommended.

Can you work with our legal team?

Yes. We align with legal and compliance early, define approval paths, and maintain versioned copy with audit trails to prevent bottlenecks.

What if we face a crisis?

We prepare issue trees, holding statements, and escalation protocols in advance. In an active incident, we establish a single source of truth, time-box updates, and coordinate with counsel.

Do you offer media training?

Yes. We run scenario-based sessions with recorded practice, message rehearsal, and feedback loops that improve quotability and confidence.

How do you handle embargoes?

We confirm interest before sharing embargoed materials, track commitments, and provide labeled, time-stamped assets to avoid confusion.